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Increase your return on ad spend with improved geo-targeting by focusing efforts on consumers the highest spend potential in your industry.
Reaching customers at the right location and time has always been a challenge for marketers. Insights can be gathered through performing small market tests, but this can become quite costly over time and may not cover all locations. Moneris offers a propriety solution that utilizes consumer spending payment data to measure a consumer’s propensity to purchase across different locations and industries. Using a Spending Level Index and a Percentile-ranking Approach, we measure the average consumer spend within a specific industry, period and geo-location and is thereafter compared and ranked across all geo-locations. Our Location Spending Propensity solution allows marketers to improve their campaign targeting to reach consumers with high propensities to purchase in areas with increased market demand and consumer spending for their industry.
Target your ad campaigns to reach consumer bases that spend the most in your industry, or in regions that rank higher in consumer spending within your industry.
Access a sample Location Spending Propensity report and understand how our data is measured and represented for this solution.
Employ consumer location insights to understand where your customers spend most and how their buying behaviours change to improve your digital targeting.
* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.
Talk to a data expert today to assess your unique needs and discuss which solution best helps achieve your business objectives.
